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Instead of scouring portfolios, negotiating with agents, and photo shopping for its new campaign, Bare Escentuals blindly cast models based on their passions and values alone. Only after the contract signing were physical appearances revealed.
Sounds scary for a cosmetics brand, but Bare Escentuals kept its cool, trusting that inner strength and character are what make a woman gorgeous on the outside, too.
Lo and behold, the ads’ stars stun with a Force of Beauty that’s only enhanced by bareMinerals® products.
Think you got it in you, too? Head to your nearest Bare Escentuals boutique for a free party-perfect look. When you stop by anytime tomorrow through Monday, you get a free travel-size Prime Time™ Foundation Primer.*
Tune in to the step-by-step application video — featuring one of DailyCandy’s very own — and pop into a Bare Escentuals boutique. Then go to The Sweet Shop, where you can enter to win Ready Eye Shadow and show the world your natural beauty.
Blink away — it’s all real.
Complimentary travel-size Prime Time™ Foundation Primer offer good December 1-4. Find a boutique near you at bareescentuals.com/stores. Learn more online at bareescentuals.com.*
* From Thursday, December 1, 2011, through Sunday, December 4, 2011, get a Free Deluxe Prime Time Foundation Primer for visiting a U.S. Bare Escentuals boutique. No purchase necessary. Print this email and present it during checkout. Offer not valid at BareEscentuals.com, by phone, through catalog, or at any other retail store or website. Offer valid while supplies last. Limit one gift per customer. This offer may not be applied to previous purchases and may not be combined with any other offer. Void where prohibited.