April 18, 2003

Daily Grind

Rocamojo Soy Coffee Product

Nonalcoholic beer. Tofu cheesecake. Solar-powered flashlights. Soy anything.

Makes you wonder: What’s the point?

Sure, self-improvement is a laudable goal. But really, when you have a fridge full of half-eaten tofu burgers, Diet Coke, and — admit it, sinner! — Snackwells, some might argue that you’re having issues taking your resolution seriously.

You and your vanilla skim latte will be thrilled to learn about Rocamojo, a coffee alternative made from organic soybeans. Yes, we tried it. It’s even tasty.

And … Soy is an excellent source of antioxidants, and it promotes cardiovascular strength. (It could inspire you to give up on green tea.)

For those not willing to give up their java jolt, Rocamojo comes with or without caffeine.

Okay. Now are you ready to discuss that little Scotch habit of yours?

Available online at rocamojo.com.