August 14, 2003

Legalize It

Alterna's Hemp Seed Straightening Starch

Is straight hair really all that important? It would appear so, given the lengths we go to for it.

There’s the Asian straight perm (time-consuming), the professional blow-out (pricey and short-lived), and the at-home straight-iron job (potentially quite dangerous).

A better option? Alterna’s Hemp Seed Straightening Starch. True, true, it sounds vaguely illicit. But this product is more about the TLC than the THC. And it so works: Just wash your hair, apply the spray while blow-drying (with your favorite brush), and voila! Your hair will be straight, softer than the word starch would ever imply, and sort of sexy and clumpy in a very “I’m naturally gorgeous and don’t do anything to get my hair to look like this” way.

And not to worry: The hemp won’t make you smell like you just got back from a Phish concert. It does, however, impart the delicious scent of strawberries.

So we can’t guarantee it won’t give you the munchies.

Available through professional salons. To find one near you, go to 4alterna.com.