September 18, 2007

I Ain’t Afraid of No Ghosts

The Ghostly Store

If you’ve ever wept to an album (and hit repeat), been convinced a certain track is your theme song, or tattooed the likeness of Björk on your backside, you know the music you listen to isn’t just a label, it’s a lifestyle.

Which got record label Ghostly International thinking about other ways to make a twelve-inch go round.

You already heard about their USB-as-CD alternative for design store Moss, collaboration with Cyberoptix TieLab on men’s accessories, and Avant-Pop tees.

But their latest project, The Ghostly Store, sent us spinning. The web shop is equipped with the newest digital electronic music offerings, artsy postcards, designer partnerships, action figures (coming soon), and the new Ghostly International Jewelry Collection.

We’re all over the phantom necklace, a fat little ghoul (fit to run in Pac-Man’s circle) last seen at Colette in Paris. The acrylic pendant — in clear, black smoke, or mirrored-back gold — hangs on a gunmetal or vermeil chain and costs less than 50 bucks (and stands for a lot more).

So you can branch out without selling out.

Available online at theghostlystore.com.