Online - April 25, 2011

Here Comes the Sun (Protection)

Mott 50's New Sun Care Clothing

Detective: I’m going to ask you one last time, sunny, and this time I want the truth. Where were you the morning of July 16?

Sun: I already told you. I was up in the sky.

D: Then how do you explain this? (lifts up his shirt and points to his pale belly)

S: Were you wearing a shirt from Mott 50? The innovative men and women’s clothing line uses fabrics that absorb harmful rays before they can cause sun-related skin damage.

D: All right, hotshot. What’s the difference between a regular old tee and one from Mott 50?

S: Ordinary cotton tees protect you against sunburn-causing UVB rays alone. Mott 50 clothing guards you against UVB and UVA rays, so you’re guarded against cancer and premature wrinkles as well.

D: I’m warming up to this idea. Keep talking.

S: Mott 50 makes more than just T-shirts. Think jersey maxidresses, poplin tunics, piqué polos, and bamboo zip-ups in a variety of playful prints and solids.

D: All right, you’re free to go. Those were all my burning questions.

Available online at mott50.com, $35-$145.

Photo: Courtesy of Mott 50

Pack your carry-on and seek sunny shores with help from our Roundup of warm-weather vacation spots.