Online - July 29, 2005

Belly Up

Jelly Belly Wine Bar

When it comes to describing your ideal mate, you’re never at a loss for words. Finding a lifelong companion? That’s another story.

Which is the exact opposite of your relationship with wine. Finding a bottle you like? No prob. Describing it? Hmm, that’s what we thought.

Wine X magazine understands your dilemma — at least the liquid part. In the quest to demystify wine they’ve teamed up with Jelly Belly candies to create the Jelly Belly Wine Bar.

Here’s how it works: Choose one of the 30 or so grape varietals on the site and then order the kit with appropriately matched beans. Want to know more about Napa County zinfandels? That’ll be two raspberry, a blackberry, strawberry, cherry, pepper, vanilla, and chocolate Bellys. Malbecs got you curious? Pop blueberry, plum, raspberry, cherry, and pepper candies into your mouth.

Eat them all at once or chew ’em one at a time. Either way, you’ll be able to identify all of the flavors the next time you down a glass.

As for picking out the perfect partner? You’re on your own with that one.


Available online at winexmagazine.com.