Online - June 26, 2009

Hot off the Tresses

Dedicated E-mail: Fekkai

When you said you wanted a hot new look for summer, you didn’t mean crispy, frizzy, stripped-out hay hair.

Protect your locks from the harmful elements with Fekkai’s Summer Hair Marine Collection. Designed specifically for hot fun in the summertime, the hair care line uses algae infusions and botanical extracts to defend against the damaging effects of sun, saltwater, and chlorine.

The Marine Clean Detox Shampoo and Beachcomber Leave-In Conditioner team up to remove nasty build-up, provide deep hydration for sun-dried strands, and lay a UV shield for all-day protection.

Styling products like Zero-Humidity Frizz Control and Beach Waves use lightweight polymers and sea algae extract to produce that tousled, windswept, frizz-free look — sans the troublesome tousling.

With the right amount of moisture, UV protection, and conditioning control, no look is off limits.

Especially when things heat up.

Available online at Fekkai.com, Sephora, Saks, and other fine specialty and department stores.