It used to be so simple. Preppies wore Tretorns, punkers wore Chuck Taylors, and everyone else wore Keds.

Now, however, selecting the perfect sneaker is as nerve-wracking as buying a new car. Are Adidas too retro Run-DMC? Have Hogans graced the feet of one too many fashion whores?

Medium to the rescue. Designed by Eric Meyer (of the ’90s footwear phenom Simple), the unisex treads are sleek yet rugged, sporty yet attractive. In a range of styles (with cheeky names like Structuralist, Expressionist, and Alchemist) and fabrics (canvas, leather, suede, nylon), there’s a shoe in the collection for everyone.

From neo-preps to tired punks.

Available online at mediumfootwear.com.