Online - July 21, 2005

New Jake City

Jake Shop Opens Online

Technology is such a wonder.

Your cell phone gets slimmer but actually does more. TiVo records shows you didn’t know you liked. Even your IM has its own webcam.

But when it comes to web shopping you still have to rely on snail mail to return your misguided purchases nine out of ten times.

Looking for a better fit? Visit Jake online. The new Internet outpost of the Chicago fave has a full-time staff stylist to answer all of your inquiries, from garment care to outfit suggestions. Which, considering the selection – Philip Lim, Ulla Johnson, Sass & Bide, Christopher Deane, and Wyeth for the ladies; I.C.R. vs. Deth Killers, Kent Nielsen, and Trovata for the guys — should be an easy task.

Plus, the stylist has gone through all the merch and offered up her two cents on the goods. So, you’ll know which top to pair with what skirt, which lines are cut true, and which ones require you to go up a size (curses!).

At least until technology figures out how to shrink that down, too.

Available online at shopjake.com.