January 29, 2007

Shopping, Refined

Refinery29 Shops Opens

Shopping in New York goes a little like this:
1. Board Amtrak/ NJT/ Chinatown bus.
2. Emerge (bedraggled) three hours later.
3. Get lost on streets without numbers.
4. Fight with “friend” over pair of vintage shoes.
5. Fight with snarling Chihuahua for space on other friend’s couch.
6. Experience buyer’s remorse over ridiculously expensive (and now wrinkled) tops.

Next time you want to hit NYC boutiques for your favorite indie labels, start with Refinery 29 Shops. The fashion trendspotting site now has an online boutique with pieces handpicked from Big Apple stores you love.

So in addition to having a virtual map of boutiques; fashiony interior shots; and photos of clothing from delicate Lyell, accessories from vintage-inspired Eskell, avant-garde housewares from Matter, architectural offerings from Shelly Steffee, and decon-styled jewelry from In God We Trust, the site lets you shop from the comfort of your own couch.

All without having to scramble for sizes, shell out train fare, or deal with a dog-eat-dog attitude.

Available online at refinery29shops.com.