Tailored suits, personalized chocolates, monogrammed towels — if you can swing it, why bother with generic stuff.

Unless you’re at a restaurant on a Friday night (when rampant modification elicits sighs from your server).

Save your pickiness for Uzu, a new sushi joint that welcomes your kind. The tiny outpost seats only eighteen, which allows the chef to give every patron his undivided attention.

Dishes are customized on the spot. Want cream cheese, cucumber and tuna wrapped in eel? You got it. Crown your meal with that bottle you brought back from France.

When you’re tired of playing backseat chef, try the Hebrew roll (avocado, cream cheese, and smoked salmon), the Red Dragon (spicy tuna and “crunch”), Green Dragon (unagi, crabstick, and cucumber), or Sea Dragon (salmon teriyaki and masago). Go all out with the Royal Dragon (lobster tempura and spicy tuna) and be inspired to order straight from the menu more often.

In this case, you win some, you choose some.

Uzu Sushi Bar, 104 Market Street, first floor (267-639-3447).