Philadelphia - October 29, 2007

The New Green Scene

Shopmodify.com

Yes, we get it. Going green is good for the planet.

But looking like you just rolled off the Marrakech Express by way of a Phish show is not going to save the world, and it certainly won’t do anything for your social life.

Gina Stowe and Heather Bickley, two local fashion aficionados, understand the delicate balance between doing good and looking good. They’ve just launched Shopmodify.com, an online boutique selling ecofriendly and ethically produced clothing, accessories, beauty products, and housewares, as well as vintage pieces and one-of-a-kind recycled barn-wood tables.

Get your do-good on with bamboo/spandex essentials from Sworn Virgins; recycled aluminum earrings from Annabuilt; and organic, body-friendly dresses and tops from Perfectly Imperfect. Then make yourself at home with the impressive Beverlywood Regency chair from Woods & Fields and custom-crafted, rustic Abe Lincoln table.

It’s enough to bring out the inner hippie in you.

While leaving the patchouli and Birkenstocks buried deep down inside.

Available online at shopmodify.com.