June 27, 2008

Totally Whyred

Whyred Fall Collection

Sure, we like things to be easy, but we can’t get behind being boring.

Especially when it comes to dressing ourselves.

So when we saw Whyred, the Swedish label whose designers take a minimalist approach with a few unexpected, intellectual touches, we were hooked.

The soft cocoa cotton dress with crisscross straps and a touch of pleating at midthigh is grown up without being stuffy. The black Alison blouse isn’t basic at all, with short drapey sleeves and an unstructured cut. We love it so much we even shelled out some dough for it.

Easy come, easy go.

Available at Matthew Izzo, 1109 Walnut Street (215-829-0606 or matthewizzo.com). To see styles, go to whyred.com.