Philadelphia - September 05, 2008

Rewarding Experience

Reward Boutique Opens

When you think of global fashion capitals, good old Philly never seems to make the cut.

But that may change today at 5 p.m., with the super-soft opening of Old City’s newest boutique, Reward (we don’t even know if the paint’s dry yet).

Stocked with lines acquired in Paris, Copenhagen, and New York, Reward will carry emerging and established designers like Vanessa Bruno, Ksubi, Surface to Air, and Opening Ceremony. A former buyer for Urban, Shari Roulin brings us some 30-plus high-end lines that have never been sold in Philadelphia.

Added to the pretty unique mix are carefully curated women’s and men’s shoes and accessories. Roulin also plans to host events that support the local arts and music scene.

Even if it doesn’t put Philly on the map, this shop should definitely be on yours.

Reward, 55 North Second Street (267-773-8675).

Keep tabs on NYC Fashion Week with The DailyCandy Dossier, September 5-12. Go to dailycandy.com/dossier.