A Piece of the Middle East

Ruti Stocks Hard-to-Find Israeli Designers

ruti boutique san francisco!

In the neighborhood word-association game, Pac Heights isn’t usually matched up with “exotic.”

That’s set to change with the Friday opening of Ruti, a new boutique right on the Fillmore Street shopping thoroughfare.

Owner Ruti Zisser, who opened her first shop in Palo Alto two years ago, stocks Israeli designers you won’t find anywhere else in the city. Zisser has an eye for modern lines that are easy to pull off: a cream linen blouse with oversize sleeves from Maya Negri; wider-than-wide-legged Alembika black pants; a smart-but-not-too-formal plunging pink and purple maxidress.

Fuchsia-tipped United Nude flats (with rubber soles) and architecturally inspired, chunky jewelry from Noritamy will become your cherished adornments.

Interior designer Nicole Hollis’s decor says “rustic-chic.” We say “perfection.”

Ruti, 2119 Fillmore Street, between California and Sacramento Streets (415-441-4412 or rutiboutique.com).

Photos: Chrissy Lynn / Courtesy of Ruti

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2119 Fillmore St
bt California & Sacramento Sts
San Francisco, CA 94115