Oakland locals Alfonso Dominguez and Sarah Filley took a look around their community and wanted to change some things. Instead, they changed everything. Below, their recipe for neighborhood revival, a.k.a. Popuphood.
Old Oakland’s Popuphood
1 historically significant block
5 vacant storefronts
6 local businesses
1. Take a cue from the Bay Area tech culture (innovate at all times).
2. Locate ideal block in Old Oakland with mature trees and well-preserved 1890s architecture, noting convenience to BART and free shuttle from Jack London Square ferry terminal.
3. Negotiate six months of free rent for businesses.
4. Curate vendors with goods that complement each other, from Kate Ellen’s jewelry designs at Crown Nine to Podoll and vintage threads at Piper and John General Goods to handmade gifts and sewing classes at Marion and Rose’s Workshop. Add art prints from Sticks + Stones Gallery, city bikes from Manifesto Bicycles, and furniture at the soon-to-open Turtle and Hare. Mix well.
5. Plan an epic grand opening party.
Photo: Schuyler Bailey / DailyCandy