Unionmade Opens Mill Mercantile

Dress like a gentleman; shop like a lady

mill mercantile!

Throw on a striped V-neck, look in the mirror, and say “post gender normative” three times fast.

What appears? Mill Mercantile.

The new Noe Valley outpost of beloved men’s store Unionmade stocks the company’s trademark hard-wearing jeans and desert boots — but in lady sizes.

Declare your commitment to casual American style with weekend-ready items like Saint James French sailor shirts, patterned oxfords from Gitman Sisters, and handcrafted jeans from Raleigh Denim. Products not traditionally found in the boys’ department (nautical-inspired jewelry from RTH, bright red Maguba clogs, Hasami porcelain bowls and dishes) also make an appearance.

Blond wood shelves and big windows create a vibe that’s more Stockholm chic than gentleman’s clubhouse, and there are plenty of rare magazines (Anthology, Sweet Paul) to browse.

Let’s hear it for the Homo sapiens.

Mill Mercantile, 3751 24th Street, at Church Street (415-861-3373 or millmercantile.com).

Photo: Courtesy of Mill Mercantile 

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3751 24th St
@ Church St
San Francisco, CA 94114