Get Fresh with Puretergent

An ecofriendly way to wash


You ended your chemical romance a long time ago.

Freshen up fabrics minus the toxins with Puretergent, a new, nonallergenic laundry detergent free of petroleum products, dyes, and thickeners.

When former fashion designer Julia Fry began noticing the ugly toll (stiff garments, crunchy fabrics) her usual soap was taking on her clothing, she knew it was time see green.

Her vision: a botanicals-based detergent that is simultaneously tough (no water needed to rinse, eliminates stains) and tender (lightly scented, infused with essential oils).

Packaged in ecofriendly pouches, Puretergent comes in three varieties. Take lavender-scented Calm for a spin when you’ve got a load of brights and darks. For whites and serious stains, opt for Fresh. Gentle, which makes use of aloe, is for delicate fabrics.

You can’t fake the real thing.

Available at puretergent.com, $20-$23 for a 50-ounce package.

Photo: Aubrie Pick for DailyCandy