San Francisco - September 13, 2005

August and Everything After

August Boutique Opens

Recent people-watching has indicated that humanity needs us to spell out what is and is not acceptable:

YES

  • Androgynous clothing you and your boyfriend can share.
  • Salvor Fauna animal print tees, sweatshirts, and pillows.
  • For her: cashmere by Inhabit, Park Vogel, Lainey, The Reeds, and Stewart+Brown.
  • For him: Rogan cords, Nudie denim, Rogues Gallery T-shirts, and Edun sweatshirts.
  • For the home: Sherry Olsen ceramics and Esther Derkx china; an aesthetic of natural beauty with a touch of modern (think reclaimed Douglas Fir shelves, photographs of nature).

NO

  • Super frilly, girly frocks.
  • Overstuffed floral chairs and antique chandeliers on a pink or purple backdrop.
  • T-shirts with stupid lines like, “S is for Sex Pot.”
  • For her: tight, thin T-shirts that expose the belly and love handles, anything terry cloth, and all things boho.
  • For him: trucker hats, mandals, and jorts.
  • For the home: anything you must put together yourself.

Oh, and one final comment: For all things in the affirmative category, head to Rockridge’s newest boutique, August.


August, 5410 College Avenue, at Manila Avenue, Oakland (510-652-2711).

august!
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