San Francisco - April 10, 2006

American Beauty

Lucina Jewelry

When people say the South will rise again, you’re not usually on board with that plan.

But in the case of Lucina, the phrase takes on a more appealing meaning. The line of fair trade jewelry connects artisans from South American countries like Ecuador, Colombia, and other developing nations with West Coast designers, resulting in cheerful, cheeky trinkets for your neck, wrists, and fingers.

The latest collection features beads and pendants mixed with semiprecious stones. Add sass to a boring outfit with the Cool Whip earrings. You’ll create a buzz in the pomegranate cocktail necklace made of red choclo and algaroba seeds. And the turquoise and tagua bracelet? It says badass.

And since they’re made by a socially responsible company, the pieces will make you feel as good as you look.

And that’s not just whistling Dixie.

Available online at lucinacompany.com.