Nice guys finish last. Unless, that is, they can make a good sandwich. And there’s no better testament to that than the new Morty’s Delicatessen in the Tenderloin. Haunted by dreams of pastrami and a desire to give back to the community, owners Tim Brown and Doug Sonn met while working for St. Anthony’s Foundation, a nonprofit dedicated to helping the needy. Their menu of soups, sandwiches, and salads is one part New York, one part California, and all heart, with employment opportunities available to those who complete St. Anthony’s work program. Hunker down with a few colleagues in the roomy booth up front or nab one of the high tables lined up against the bright neighborhood mural painted by local artist Frieda Maletsky. Seal the deal on hunger with The ’Loin — roasted pork tenderloin with pepperoni, smoked gouda, and chipotle aioli — or the veggie-centric Shroomin’ — portobello, spinach, mozzarella, and basil pesto. It may not be steak and martinis. But it offers a new winning combination: good eats and good deeds. And it definitely puts the power back in lunch. Morty’s Delicatessen, 280 Golden Gate Avenue, at Hyde Street (415-567-3354 or mortysdeli.com).