San Francisco - March 02, 2007

Petal to the Metal

Birch Flower Shop Opens

In this town, we’re well versed in the power of flowers. But wearing them in your hair is a bit hokey at this point.

Meet the new generation of flower children: Torryne Choate and Erin Rosenow are making flora fabulous again at their new store, Birch, opening today in Presidio Heights.

The intimate space has a European feel with chic black-on-black interior and weathered wood floors. Rock out to vintage Rolling Stones, Lily Allen, and Stan Getz while perusing the bold, single-palette arrangements.

Gorgeous hand-tied hostess bouquets displayed in Lucite floating trays are ready to grab and go. Instead of ho-hum glass vases, the gals use Finnish acrylic containers in clear, smoke, or black. As a final touch, all blooms are wrapped in sexy black paper with a fat black ribbon.

And they don’t push just petals. White porcelain vases by Andrew Dewitt, Cowshed products, and thick fashion tomes keep you lingering.

You may even be inspired to start a love-in.

Birch, 3263 Sacramento Street, between Presidio Avenue and Lyon Street (415-922-4724 or birchsf.com).