Online - July 20, 2007

Green with Envy

Zooey Green Tees

It ain’t easy being green.

Whatever. Don’t listen to a girly-man frog that lets a pig boss him around. What does he know?

Being green is simple with Zooey’s new line of tees. Infamous for wispy-thin, totally flattering shirts in punchy colors, Zooey is going the way of Bono: donating $2 for every tee sold to Healthy Child Healthy World (an organization that works to ensure that kids grow up in safe and clean environments).

The collection comes in yellow, green, and white (also the colors of sunshine, grass, and clouds). The line has simple graphics (leaf, peace sign, earth, butterfly) and encouraging messages (“Think Green, Be Cool,” “The Earth Has a Fever, Be the Cure,” and “A World of Cool”).

Made 100 percent organically (both materials and production), the tees are shipped in totally sustainable boxes.

Turns out being cute and green is easy — as long as there are no strings attached.

Available online at shopbop.com.

  Do-Gooder