San Francisco - October 22, 2007

Blast Off

Batter Blaster Pancake Mix

The days of catching a buzz from a can are long gone. You can’t get away with making midnight runs to the 7-Eleven for whipped cream anymore.

Here’s a more mature way to get blasted: Batter Blaster, organic pancake mix in a pressurized can.

The fluffy, light-as-air pancakes give you an (almost) instant breakfast high. All you need to do is fire up the skillet or the waffle iron and use a little nonstick spray. The handy nozzle gives you total mastery over your flapjacks: Just point and shoot. Since the batter won’t splash, it’s kid proof, too. Go ahead, make those Mickey Mouse shapes.

Also genius: no sink of messy dishes to clean up.

Stash a can in the fridge for emergency johnnycake cravings. Just be sure to check the expiration date and make a big batch.

They’ll go like hotcakes.

To find a store near you, go to batterblaster.com.