The word “culture” conjures up bad memories of long cotton swabs down your throat, usually followed by a shot in the bum.

Thankfully, there will be no gag reflex when Swirl Culture hits your tongue.

North Beach’s new glitzy (and highly anticipated) fro yo hub on Grant and Green trumps the recent onset of posers with its sleek interior and simple menu conceptualized by owner Thy Nguyen.

Slide into the cool gray banquette, listen to custom DJ tracks, and whet your palate with heavenly (and guilt-free) flavors like the signature tart, peach passion, mango delight, and strawberry kiss. Top ’em off with granolas and fresh, locally sourced fruit while you sip refreshing iced coffee imported from Southeast Asia.

Let’s just say you’ll happily join this culture club.

Swirl Culture, 1400 Grant Avenue, at Green Street (415-397-9475 or swirlculture.com).