San Francisco - July 11, 2008

The Sweet Hereafter

Sugarcoat It Studio

You don’t like people to sugarcoat things. (You can handle the truth!)

Unless, of course, the sugar is coating something incredibly delicious from Sugarcoat It Studio in Berkeley.

The newbie on the designer cake block is the brainchild of Krista Markell, who realized her passion on the eve of her 2-year-old’s birthday. After making the perfect creation, she decided to trade her career in marketing for sculptures of batter and icing.

Her interest in graphic design shines through in the edible works of art: modern architectural shapes, motif appliques, whimsical stacks of colors punctuated by contrasting frosting. Whether it’s a literal interpretation of a letterpress invitation or a totally outrageous vision you dreamed up, Markell can make it a sweet reality.

That’s a fact.

Sugarcoat It Studio (415-244-7841 or sugarcoatitstudio.com).