San Francisco - August 25, 2008

Letter Press

YMC Collection

OMG. GMAFB. BRB. LMAO.

These days, people have full-on conversations using acronyms.

So it only makes sense that a contemporary clothing line would be named YMC, as in “You Must Create.”

The new collection, designed by London menswear veterans, is a harmonious confluence of modern androgyny and practical femininity.

With no-fuss fabrics and minimal detail, the designers uphold their decree with easy-to-wear basics like checkered corduroy blouses, wool skirts, and double-faced cotton T-shirt dresses.

Those seeking a flirty frock can pay homage to the 1940s in a vintage-inspired red silk dress with smocked shoulders and wide sleeves. Or add a sense of humor to your wardrobe with the boyfriend cardigan in black and gray melange. It’s a whimsical ode to the sock monkey, complete with red elbows patterned after the toy’s mouth.

LOL.

Available at Acrimony, 515 Gough Street, between Grove and Fulton Streets (415-861-1025 or shopacrimony.com). To see styles, go to youmustcreate.com.