Cheap Frills

It’s the same story every September — your mission to complete a new wardrobe is defeated the minute your eyes meet the price tags.

So you’ll be pleasantly surprised by a visit to Simply Chic, the Marina’s newest shopping enclave.

In a cheery nest on Fillmore Street, the former Noe Valley boutique features tightly curated groupings of contemporary collections. Accessories range from colorful baubles and glossy clutches to boho belts and patterned wool tights.

And that’s just the beginning. Check out jazzy frocks in ikat prints, bold solids, and flirty patterns; pair them with one of the killer vintage-inspired bombers. Featherweight cardigans, printed cotton tunics, and dark chunky sweaters are must-haves for fall.

And everything costs between $70 and $300.

This is no cheap trick.

Simply Chic, 3038 Fillmore Street, between Filbert and Union Streets (415-775-2888 or simplychicsf.com).

Check out The DailyCandy Dossier, your go-to for Fashion Week briefing. See the fashion happs now through September 12 at dailycandy.com/dossier.

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3038 Fillmore St
bt Union & Filbert Sts
San Francisco, CA 94123