San Francisco - May 29, 2009

Sofie’s Choice

Sofie Olgaard’s Online Boutique Launches

You know what they say about the Danish: A moment on the lips, two extra hours on the treadmill.

Indulge your waistline (without the guilt) with local designer Sofie Ølgaard’s new spring collection, now available online.

After completing fashion studies in London and putting in time at She-bible, the Danish up-and-comer wowed at the Gen Art fall premiere and launched her collection this spring. Her pieces are simultaneously modern and classic — simple silhouettes in silks and cottons imported from Japan.

Solid colors highlight construction in two-tone frocks and high-waisted flared skirts paired with structured tanks. But the best of the bunch are a black button-front jumpsuit and a ’20s-inspired suspender dress.

Yeah, it hides pastry puff on the hips.

Not bad for a clever little slip.

Available online at sofieolgaard.com.