The Tale of Ironside
In a historic bilevel loft (still Chronicle Books), a reasonably priced, morning-to-night eatery named Ironside, from the team behind District, opened its doors.
Chapter 1: Breakfast
Chef Bob Cina knew South Beach and SoMa worker bees needed to start their days right, so he fueled them up with bite-size breakfast buns, empanadas, and yogurt parfaits with granola and fresh fruit.
Chapter 2: Lunch
Pizzas, salads, and sandwiches like pressed Cubanos layered with Gruyère and pickles, and full-size cheesesteak sandwiches with paper-thin roast beef, muenster, and beer-cooked onions sustained 9-to-5ers midday.
Chapter 3: Coffee Break
Every afternoon at 3 p.m., batches of freshly baked cookies (whose daily flavors were announced on the restaurant’s Twitter feed) arrived at the eatery just in time for the afternoon crash.
Dinner would begin in early October, wooing late-night office jockeys and residents alike with entrees like hearty paella with chorizo sausage, chicken, mussels, and shrimp; or roasted game hen dripping with bacon jus.
Ironside Restaurant, 680 Second Street, at Townsend Street (415-896-1127 or ironsidesf.com).