San Francisco - October 16, 2009

Dye Another Day

The Plum Organic Beauty Opens

Animal-style Double-Doubles. The occasional pilfered Adderall. Unsafe levels of candy corn. Yep, your toxicology report would be a real page-turner.

Order yourself a chemical cleanup at Danica Winters’s Plum Organic Beauty.

The soothing one-woman biz uses all-organic products, right down to the bamboo towels, making it a haven for anyone who’s knocked up (or suffers from allergies). Decor-wise, it’s as toxin free as possible, with no VOC paints and 150-year-old recycled barn wood.

Winters has made her mark as a color specialist whose vibrant hues shine without the harsh sting of ammonia and parabens. She’s a wiz at corrective and creative color, and is nifty with the scissors, too.

Since she studies at the Institute for Integrative Nutrition, she can also dole out lifestyle and nutritional counseling while you wait for your color to take.

Making it a thorough inside-out job.

The Plum Organic Beauty, 1921 Hayes Street, at Ashbury Street (415-640-1214 or plumorganicbeauty.com).

Photo: Courtesy of The Plum Organic Beauty

  Beauty Junkies, Organic