Conifer is not friends with my budget. Once across the threshold, I find it impossible to get out without being poorer. I blame owner Amy Mautz’s eye for striking yet simple wardrobe breadwinners, which is exactly what her newly launched line is about: interesting fabrics in shapes that fit the bill for standout staple and everyday basic.
I’m cashing in on the red flower tee, with a darling front pocket and vintagelike print in soft wool jersey. It’s just special enough to increase a pair of jeans’ stock but beyond easy for everyday.
Bank on finding an equally flattering pick in the micro collection (ahem, chambray tunic), available online and in-store now. Your wallet’s been warned. — Schuyler, San Francisco editor
Available at Conifer, 2848 Webster Street, at Union Street (415-922-1892 or conifershop.com); online at conifershop.com, $97-$294.
Photo: Sarah Nuernberger / Courtesy of Conifer












