Seattle - December 21, 2006

My Fair Lady

Frock Shop Opens

Bordeaux tastes, PBR budget. Caviar dreams, bologna lunches.

It’s the same old song. And you’re mighty sick of singing along.

You’ll be humming a much happier tune at Frock Shop, a new Phinney Ridge boutique. You may not recognize labels like Salt & Pepper, Kimmi, and Loco Lindo, but you’ll love the cuts and undeniably (you might say ridiculously) fair price tags.

How does the bright, airy shop keep it all below $250? By stocking obscure indie designers from Seattle and L.A., London, and Toronto. In fact, most of what we loved (quirky patterned tees, sparkly vintage-inspired earrings, sweet puff-sleeve velvet jackets) fell between $35 and $100.

Given skyrocketing prices at most other places, we’d say it’s an admirable venture.

And much more worthy of you than mystery meat served on a wing and a prayer.

Frock Shop, 6500 Phinney Avenue North (206-297-1638 or shopfrockshop.com).