If the brain is the sexiest organ, why’s it so hard to nourish it with kick-ass healthy foods every day?

With the arrival of Market in the Square, the brains hanging around Harvard Square can get some seriously sexy eats.

The comprehensive food purveyor is full of convenient comestibles that satisfy both eat-now and eat-later needs. Inside you’ll find hot food, salad, and sushi bars; or grab a sandwich at the New York-style deli. Shelves are packed with fresh produce, gourmet juices, attractive good-for-you snacks, and more chocolate than you can shake a Pocky stick at.

Plans are abuzz for 24-hour service.

For when the next booty, uh, foodie, call comes.

Market in the Square, 60 Church Street, Harvard Square, Cambridge (617-441-2000).