Online - January 23, 2009

Parking Spot

25Park.com Online Boutique Launches

Your favorite boutique just went belly up. But they say when one door closes, another opens.

This time the door is virtual. Come on in to 25Park.com. Inside you’ll find that all the lines you love are present and accounted for, along with those preciously specific tools that only the Internet can offer, like shopping by persona (pregnant girl, lady who lunches) or occasion (rehearsal dinner, bridal shower).

The well-edited mix of merch includes fresh designers like Brian Reyes, Tracy Feith, Yigal Azrouël, and Koi Suwannagate.

And if that’s not enough to lure you in, perhaps the fact that the shopkeeper donates a portion of proceeds to charity each month is.

Talk about knockin’ on heaven’s door.

Available online at 25park.com.