Washington, D.C. - January 24, 2012

Shop Jeen Fights Fashion Crimes

Your New Online Accessories Boutique

Oof! Ack! Argh! Battered by D.C.’s treacherous fashion scene, style-deprived victims search for a local accessories crusader to call their own.

To the rescue: NYC transplant Erin Yogasundram. The junior at GW tapped into her super start-up powers to launch online lair Shop Jeen, a smartly curated collection of the Interweb’s most dazzling offerings.

Alex & Isabelle hair ties ($2 a pop), Vanessa Mooney punch-colored purse scarves ($32), and tribal-inspired ear bobs from The 2 Bandits ($72) eliminate fashion follies. Stun passersby with Alexandra Blak’s Halston copper cuff ($270) and a Lucite necklace by Brianna Fano ($80-$400).

In her downtime, our heroine scouts locations for a brick-and-mortar shop, but she plans to graduate first. Until then, she’s content to host trunk shows in sorority houses and add hard-to-find designers to her digital platform. (Be on the lookout for Day-Glo leather bags from UK-based Zatchels and amulets by Martine Ali.)

What a wonder woman.

Available online at shopjeen.com.

Photo: Courtesy of Shop Jeen

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