Washington, D.C. - May 23, 2007

Pine Soul

Pine IV Denim

If a tree falls in the forest and no one is there to hear it, does it make a sound?

Who knows? But don’t worry, because Pine IV, the new denim label will plant a new one.

For every purchase, the designers make a financial donation to a nonprofit like American Forest, which will plant a tree on the customer’s behalf.

Every pair is made from Kaihara, a Japanese cotton that is milled to be extra soft and super comfortable. Styles include the Genji, with flap pockets and a boot cut; the Suki, a slimming cut with a low rise; and the Kyoto Crop, with a higher rise in the back and butt-lifting back pockets.

So there’s no need to worry: Just because they’ve got an earthy do-gooder aspect doesn’t mean these jeans lack style.

Looks like tree hugging has finally branched out.

Available online at shoprobertson.com.