Washington, D.C. - August 24, 2007

Seven Wonders

Setchi Ecoboutique Opens

Hiding receipts from loved ones. Sneaking out of work early to do it. Lying about where you were.

Shopping shouldn’t leave you in need of a twelve-step meeting.

For a guilt-free fix, head to Setchi, the new ecoboutique with dozens of lines of earth-friendly clothing and accessories. All of their collections are organic, reclaimed, fair trade, or locally produced. And, of course, they’re good-looking (no ugly hemp ponchos or Jesus sandals here).

Choose jeans from Del Forte Denim, Loyale dresses, jackets by Stewart + Brown, and tees from Turk + Taylor. They also have Moonrise, Muumuu Heaven, and Enamore and will continually add new designers.

The charming shop’s design elements are all green and sustainable (reclaimed woods, vintage light fixtures, recycled carpeting). And every purchase comes with a free reusable canvas tote.

So you can carry the message to others.

Setchi, 1614 Wisconsin Avenue NW, between Reservoir Road and Q Street (202-333-5570).