Washington, D.C. - November 19, 2008

The Rescuers Down Under

Bloomers Undergarments Boutique Opens

It’s what’s on the inside that really matters.

Which is why we must mention the unmentionables. (Oh, yes, we’ve seen your gnarled thongs, holey briefs, and shapeless bras.)

No need to blush (we’re models of discretion). Just restock at Bloomers, a bright, airy new undergarments and sleepwear boutique from the owners of body care shop Bellacara.

In the teal space under a sparkling chandelier, you’ll find darling undies in a rainbow of colors from lines like Hanky Panky, Eberjey, On Gossamer, and Commando. Filmy pastel nighties by Belabumbum and loungewear by Splendid round out the mix.

The helpful staff stands at attention, offering recommendations to get you lifted, secured, and ready to go.

Think of them as secretaries of your interior.

Bloomers, 924 King Street, Alexandria (571-312-0852).